MF
UX/UI Designer - Product Manager
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Figma  /  mobile  /  UX+UI Design

New Balance

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new_balance

Your Ultimate Shoe Shopping Experience

Role
UX/UI Designer
Tools
Figma, Spline3D, Photoshop
Company
New Balance UK
App
Prototype

Ux

The New Balance UK mobile app is designed with User Experience (UX) at its core, offering a seamless and intuitive shopping journey. Users are greeted with a clean, straightforward interface that ensures effortless navigation, whether browsing collections or locating specific products. Personalized features leverage user data for tailored recommendations and promotions, making the shopping experience more relevant and engaging. The integration of size guides and detailed product descriptions helps users make informed decisions, reducing returns and enhancing trust. Overall, the app prioritizes ease of use, personalization, and a smooth transactional experience.

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new_balance_uk
new_balance_uk

Ui

The New Balance UK mobile app's User Interface (UI) features a sleek, modern design with a minimalist aesthetic emphasising functionality and visual appeal. Predominantly white backgrounds with strategic pops of red and black align with the brand identity, creating a cohesive look. Clear typography ensures readability, while high-quality images and animations enhance visual richness and engagement. Interactive elements provide immediate feedback for improved usability, with intuitively placed buttons and icons facilitating easy navigation. Smooth transitions and animations add responsiveness, creating a harmonious and visually pleasing interface that guides users efficiently through their shopping journey.

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