The home page is designed to immediately give the customer the possibility to search by filtering any solution. From there, additional filters can be applied by selecting categories and tour types for a more precise search result.
The basic information for each tour is summarized in the main part of the detail page, also using the countdown to "push" a reservation.
The booking form has been designed to give the customer the possibility to book very quickly by choosing the day, time and participants. The icons have been designed to accompany the choice in an immediate way.
Find the easiest way to make the customer understand what product you are talking about and give him the opportunity to have all the information and be able to book.
The result is the optimization of various intermediate steps by analyzing and tracking customer actions.
Families with dogs, in particular the target is mostly female.